Expanded Store Takes Big Steps With LED

The stairs were custom-made by Ottawa’s UTG Digital Media for the expansion. They are 27 feet wide and have 13 shock-absorbent steps, all of which can display text, images, videos or a combination of mediums.

The stairs provide real-time programming and deliver visual content simultaneously. The design, says UTG, involved inserting custom LED cabinets inside the front panel of each step, and then installing custom-fit LED modules.

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